Are you ready to go from stuck to CEO?

You’ve had the vision.
The name.
Maybe even a logo.

But the official steps? The structure, the paperwork, the legal stuff.

It’s been overwhelming… or you just don’t have the time to figure it out—until now.

Introducing the Business Setup Blueprint

Join as a Founding Member & Lock in Exclusive Beta Pricing!

This is your chance to get early access to the Business Setup Blueprint at a special beta tester price of $47—a one-time-only offer before the full course launches. The course is valued at $347, so you're getting in at a fraction of the price!

As a founding member, you’ll be among the first to experience the course and play an essential role in shaping its future. Your feedback is incredibly valuable, and we want to make sure this course provides the best experience and results possible.

What You Get as a Beta Tester:

✅ Early access to all 4 modules inside your personal course portal

✅ A chance to influence the final version with your feedback

✅ Bonus: 1 Live Group Q&A Session on Tuesday, June 3, 2025, at 7:30 pm EST via Zoom, to help you gain additional clarity and support.

✅ Lifetime access to updates when the full course is released

✅ By the end of this course, you’ll walk away legally registered, set up properly, and fully ready to operate your business with confidence.

What We Ask in Return

📌 Complete and submit a written or video testimonial, whichever you feel most comfortable with, by June 7, 2025. Please note that testimonials may be used for future promotional and marketing purposes. 

📌 Submit a short feedback survey by June 7, 2025.

📌 Be open to sharing your honest experience and suggestions.

📌 Help us improve the course to better support future CEOs on their business journey.

💳 How to Enroll as a Beta Tester:

1. Click the link to register

2. Add to cart

3. Acknowledge the payment terms and policies

4. Pay the $47 fee

5. After your payment is complete, you’ll receive an email right away with instructions on how to access the course portal.

📩 Important:
Be sure to check your spam or promotions folder if you don’t see the email shortly after payment. It will contain your login details and next steps.

⚠️ Full Disclosure:
This opportunity is intended for individuals who are committed to starting their business. As a beta tester, you are expected to complete the course content, provide a written or video testimonial, and submit a feedback survey by June 7, 2025.

Failure to comply with this requirement will result in revoked access to the course portal. This ensures that feedback is collected to help improve the final version of the program.

Spots are extremely limited, so if you’re ready to learn, grow, and be part of something from the ground up—secure your beta spot today!

💻 Inside the Course Portal

You’ll receive lifetime access to all course content, plus additional resources and tools to help you confidently start and grow your business.

Module One: Laying the Foundation

• Lesson One: Business Structure Basics - In this lesson, you'll learn about the most common business structures—sole proprietorship, LLC, partnership, and corporation. You’ll understand the pros and cons of each and gain clarity on which structure best aligns with your goals, business type, and long-term vision.

• Lesson Two: Choosing the Perfect Business Name and Understanding Trade Names/DBA (Doing Business As) - This lesson will guide you through the process of brainstorming a strong business name, checking for availability, and understanding the importance of choosing a name that aligns with your brand. You’ll also learn what a DBA (Doing Business As) is, when it's needed, and how it applies to your business structure.

Module Two: Setting Up Your Business Identity

• Lesson Three: Securing Your Business Address - In this lesson, you'll learn the different options for choosing a business address—physical, virtual, or PO box—and how to select one that protects your privacy while presenting a professional image.

• Lesson Four: Setting Up Contact Information - This lesson walks you through how to create a professional presence by setting up a business phone number, email address, and consistent social media handles. You’ll also understand the importance of keeping your business contact information separate from your personal details—not just for privacy and professionalism, but to support a healthy work–home life balance as you grow your business.

• Lesson Five: Registering Your Business - You'll get a step-by-step guide on how to officially register your business with your state, including what forms are needed, estimated costs, and expected timelines.

Module Three: Tax and Legal Essentials

• Lesson Six: Understanding EINs - Participants will learn what an EIN (Employer Identification Number) is, why it’s important even for sole proprietors, and how to easily apply for one through the IRS. This lesson breaks down when and why your business needs an EIN to operate legally and professionally.

• Lesson Seven: Basics of Trademarking - This lesson introduces the fundamentals of trademarking, including what can be trademarked (like your business name, logo, or slogan), how the process works, and common mistakes to avoid. Participants will gain clarity on how to protect their brand and when it’s the right time to file.

Module Four: Financial Setup

• Lesson Eight: Opening Business Bank Accounts - In this lesson, you'll learn the importance of separating your personal and business finances. You'll understand the types of business bank accounts available (checking, savings, merchant accounts), what documents you’ll need to open them, and how to choose the right financial institution for your business needs.

• Lesson Nine: Budgeting & Bookkeeping Essentials - This lesson introduces you to the basics of managing your business finances. You'll learn how to create a simple budget, track your income and expenses, and explore bookkeeping tools that can help you stay organized and prepared for tax season.

The total time to complete all modules is approximately 5 hours, making it easy to fit into your schedule while gaining the clarity you need to launch your business.

This is your foundation. Your starting line.

ONLY A LIMITED NUMBER OF SPOTS ARE AVAILABLE FOR BETA TESTERS.

The last day to register for early access is Saturday, May 3, 2025. On Sunday, May 4, 2025, this offer will be open to the public, and slots may go fast. The final day to join as a beta tester is May 17, 2025. 

Once spots are filled or the deadline passes, this offer closes—and the price goes up.

Meet Tessa Perry

I Created This Because I Know What It’s Like to Start From Scratch

Hey future CEO,

I created the Business Setup Blueprint because I remember what it felt like when I was starting my very first business. I had friends who were already in business, and while I admired their success, they weren’t exactly forthcoming about how they got started. Honestly? They were gatekeeping, dropping hints but never handing me the roadmap.

And let me be clear, it wasn’t that I wasn’t smart enough to figure it out.
It was that I didn’t have the time to piece everything together. I wanted to do things the right way from the beginning. You know as well as I do, we’ve seen people build businesses on shaky foundations. And it always catches up to them… usually when it hurts the most.

Everything changed when a woman named Jocelyn invited me into a small group of like-minded women who were also on the journey of starting their own businesses. We’d meet on Sundays and break down the steps together, from legal setup to branding to building confidence. It was the community and clarity I didn’t even know I needed.

Since then, I’ve started two more businesses, and let me tell you, each one has taught me something new. I’ve made mistakes, I’ve had wins, and I’ve gained so much wisdom. I’m still learning, because business evolves. And I’ve taken everything I’ve learned, along with the knowledge I’ve used to help friends, family, and colleagues over the years and turned it into something structured, clear, and designed just for you.

This course wasn’t built on theory, it was built on real experience, trial and error, and a whole lot of passion. Because I know how frustrating it is to feel ready to launch your dream, but not know where to begin or worse, to second-guess if you’re doing it right.

Yes, you could research everything on your own. You could spend hours on Google, digging through articles and YouTube videos. But here’s the thing:

You don’t know what you don’t know.
Which means you may not even know what to search for or how it applies to your business specifically.

That’s why I created this course:
To give you clarity without the chaos, a foundation that’s solid, and a path you can actually follow step by step. No gatekeeping. No fluff. Just what you need to confidently say: I’m officially in business.

So if you're tired of feeling stuck, overwhelmed, or unsure...
You’re in the right place.

I’m committed to helping you start strong—because your business deserves it.
Let’s build it right from the very beginning.

With you every step of the way,
Tessa

Frequently Asked Questions

What is the Business Setup Blueprint?
The Business Setup Blueprint is a step-by-step course designed to help you legally and confidently set up your business. From choosing the right structure to opening a business bank account, this blueprint walks you through the essentials without the overwhelm.

How much does it cost to join as a beta tester?
As a beta tester, you get exclusive early access for just $47 (regular price is $347). This is a one-time payment with no recurring fees.

What do I get as a beta tester?
You’ll receive:
• Lifetime access to the full course portal
• 4 in-depth modules with 9 video lessons
• One live Q&A session for additional clarity on June 3, 2025, at 7:30 pm EST via Zoom
• Additional resources to help you start your business
• The opportunity to help shape the final course with your feedback

What’s expected of me as a beta tester?
All we ask is that you watch the video lessons and complete a short feedback survey and submit a written or video testimonial by June 7, 2025. Your honest input will help us improve the final course for future business owners. Please note that testimonials may be used for future promotional and marketing purposes. 

What happens if I don’t submit a testimonial and complete the survey?
Since this is a beta program, submitting a testimonial and completing the feedback survey is part of your participation. If it’s not submitted by the deadline, your access to the course portal will be revoked.

When is the live Q&A session?
The live Q&A session will be held on Tuesday, June 3, 2025, at 7:30 PM EST. You’ll receive a link to join via email.

Is there a refund if I change my mind?
No. Due to the digital nature of the course and the beta pricing, all sales are final and no refunds will be issued.

How do I access the course?
Once you complete your payment, you’ll receive an email with instructions to access the course portal. Be sure to check your spam or promotions folder if you don’t see it right away.

Who do I contact if I have questions or issues?
We're here to help! Just send an email to hello@tshereeco.com and we’ll get back to you as soon as possible.